The India online grocery market size was valued at USD 8.82 billion in 2024 and is projected to grow at a CAGR of 44.9% from 2025 to 2030, creating opportunities for new players to enter this rapidly expanding market. Several new online grocery platforms have launched or expanded significantly across India in recent years.
Major New Entrants and Expansions
JioMart – Reliance’s Digital Grocery Revolution
Company Overview: JioMart is an Indian e-commerce platform, owned by Reliance Retail. Launched in 2019, it initially focused on online groceries before expanding into other categories such as fashion, home essentials, electronics, and lifestyle products. The platform has rapidly scaled across India since its launch.
Expansion Timeline:
- Initially launched in select areas of Navi Mumbai, Thane and Kalyan in April 2020
- In May 2020, JioMart was fully launched in 200 cities and towns across India
- JioMart is now available in 200+ cities and towns across India
Contact Information:
- Customer Service: 1800 890 1222 (8:00 AM to 8:00 PM, 365 days)
- Website: www.jiomart.com
- Mobile App: Available on Google Play Store and Apple App Store
- Email: Contact through website portal
Flipkart Minutes – Quick Commerce Entry
Company Overview: New entrants such as Flipkart Minutes have entered the quick commerce space, representing Flipkart’s expansion into ultra-fast grocery delivery services.
Service Model:
- Quick commerce platform focusing on 10-30 minute deliveries
- Integration with existing Flipkart ecosystem
- Focus on essential groceries and daily needs
Contact Information:
- Customer Service: Through Flipkart main customer service
- Website: Available through Flipkart platform
- Media Contact: media@flipkart.com
Quick Commerce Platform Expansions
Market Growth: Major online market players such as BigBasket, Blinkit, Swiggy Instamart, and Jio Mart are now using quick commerce to deliver groceries within 10 to 20 minutes to customers.
Q-commerce is forecasted to grow by over 40% annually until 2030, fueled by expansion across categories, geographies, and customer segments.
Regional and Specialty Players
Traditional Retailers Going Digital
Reliance Fresh Digital Expansion: Reliance Fresh is considered the most popular grocery store in India, with over 18,836 locations nationwide and is continuously expanding its digital presence.
Local and Regional Players: Many regional grocery chains have launched online platforms to compete with national players, focusing on local preferences and faster delivery.
Key Service Areas and Coverage
Metropolitan Cities Coverage
- Tier 1 Cities: Complete coverage in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Pune
- Tier 2 Cities: Expanding coverage in cities like Indore, Lucknow, Kochi, Jaipur, Chandigarh
- Tier 3 Cities: Gradual rollout in smaller cities and towns
JioMart Initial Launch Areas
As of now, the company has already launched 18 stores in Navi Mumbai, Thane and Kalyan before expanding nationwide.
Comparison Table: New Online Grocery Platforms in India
| Platform | Launch Year | Coverage Cities | Delivery Speed | Key Features | Customer Service |
|---|---|---|---|---|---|
| JioMart | 2019-2020 | 200+ cities | Same-day/Next-day | 50K+ products, Free delivery | 1800 890 1222 |
| Flipkart Minutes | 2024 | Select metros | 10-30 minutes | Quick commerce, Essential items | Flipkart customer service |
| Blinkit | 2021 (rebranded) | 30+ cities | 10-20 minutes | Ultra-fast delivery | Mobile app support |
| Swiggy Instamart | 2020 | 25+ cities | 15-30 minutes | Integrated with Swiggy app | In-app chat support |
| Amazon Fresh | 2019 (India) | 15+ cities | 2-4 hours | Prime integration | 1800 3000 9009 |
Service Features Comparison
| Feature | JioMart | Flipkart Minutes | Blinkit | Swiggy Instamart |
|---|---|---|---|---|
| Minimum Order | ₹199 | Varies | ₹99 | ₹99 |
| Delivery Fee | Free above threshold | Service charges apply | ₹25-49 | ₹25-35 |
| Product Range | 50,000+ | Essential items | 10,000+ | 15,000+ |
| Payment Options | All major methods | Flipkart Pay, Cards, UPI | Cards, UPI, Wallets | All payment methods |
| Membership Program | JioMart Plus | None specific | Blinkit Pass | None specific |
Major Distribution Hubs and Operational Centers
JioMart Fulfillment Centers
Western Region:
- Mumbai Hub: Reliance Corporate Park, Thane-Belapur Road, Ghansoli, Navi Mumbai – 400701
- Pune Center: Multiple locations across Pune metropolitan area
- Ahmedabad Facility: Expanding operations in Gujarat
Northern Region:
- Delhi NCR Hub: Multiple fulfillment centers across Gurgaon, Noida, and Delhi
- Contact for Northern Region: Regional customer service through main helpline
Southern Region:
- Bangalore Center: Technology hub with advanced automation
- Hyderabad Facility: Serving Telangana and Andhra Pradesh
- Chennai Hub: Tamil Nadu operations center
Eastern Region:
- Kolkata Center: West Bengal and eastern states coverage
Quick Commerce Dark Stores
Most new entrants operate through a network of dark stores (micro-fulfillment centers) rather than traditional large warehouses:
Typical Dark Store Coverage:
- 2-3 km radius per location
- 1,000-3,000 SKUs per store
- Located in high-demand residential areas
Technology and Innovation Features
Digital-First Approach
- AI-Powered Recommendations: Personalized shopping experiences
- Voice Search: Integration with smart assistants
- AR/VR Features: Virtual store experiences (pilot programs)
- Predictive Analytics: Demand forecasting and inventory optimization
Mobile-First Strategy
All new platforms prioritize mobile applications with features like:
- One-Click Reordering: Quick repeat purchases
- Smart Lists: AI-generated shopping lists
- Real-Time Tracking: Live delivery updates
- Voice Shopping: Hands-free ordering
Useful Links and Resources
Official Platforms
- JioMart: www.jiomart.com
- Flipkart Grocery: www.flipkart.com
- Blinkit: www.blinkit.com
- Swiggy Instamart: www.swiggy.com/instamart
- BigBasket: www.bigbasket.com
Industry Resources
- Retail Association of India: www.rai.net.in
- FICCI Retail Committee: Industry insights and reports
- India Brand Equity Foundation: www.ibef.org – Retail sector reports
Mobile Applications
- JioMart App: Available on Google Play Store and Apple App Store
- Flipkart Grocery: Integrated within main Flipkart app
- Quick Commerce Apps: Individual apps for Blinkit, Swiggy Instamart
Customer Support Resources
- JioMart Support: 1800 890 1222
- General E-commerce Grievances: National Consumer Helpline: 1915
- Digital Payment Issues: RBI Banking Ombudsman
Industry News and Updates
- Economic Times Retail: Industry news and updates
- Retail4growth: Specialized retail industry portal
- YourStory: Startup and tech industry coverage
Market data and contact information compiled as of August 2025. Service availability and contact details may vary by location. Please verify current information through official company websites.
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